Evaluation Q2

JASON

To promote our film we will need to focus on Cross Media Promotion where we will use different ways of advertising. We start with our posters which is always a main way of promoting a film.    

We have two posters both with the face of a clown the title and tag line. There are only slight changes with the picture. The fonts are kept the same to keep continuity and synergy in our product so that when people see the picture of a clown or see the distinctive red and white 'k' or maybe the tag line 'funny.....right' people will see this and know it is all to do with the new film 'Klowns' it helps with our CMP and give a theme to our film which is a good way to get it popular.  

 There are different ways to then promote our film using advertising or technology. Here I have put the poster on a billboard to show how it would look. This would be a good way to get people aware of the film.

We would get with big magazines and get front page coverage to promote the film which is another way to promote our film. 

We will use the internet to do this is also. Make a website, themes, adverts, promos, app's; for smartphone, tablets and chrome, Xbox and PS3 themes and much more. 

After our film comes out in cinema and then is ready to release for people to watch at home. We would release on BlurayDisc and DVD as shown here.  

BERRY

What things did we do that created synergy.

The continuous use of the colours black, white and red is an example of how we used synergy to make our magazine front cover and poster cohesively relate to each other. The audience will then be able to identify and relate our products to each other, increasing the awareness 'KLOWNS'. The colours used in the poster and magazine cover each represent important features in our teaser trailer. The red represents the blood of the victim on the hammer towards the end of the trailer. The t-shirt the actress wore was a crisp white which ties in with the bold white colour of the headline on the poster. The black used on the poster and magazine from cover reflected the 'eerie' ambience of the teaser trailer.

We ensured that we used the same actor who featured as the klown on our poster and magazine cover. The consistent use of the same actor allows our product to be easily recognised. His eye-catching makeup and snarling expression is also kept the same in order to keep the cohesive look.

Displaying a weapon in our logo and our teaser trailer was essential so our theme of horror would be recognised at all times through all of our products. Though we did not use the same weapons in our trailer and films logo, our audience are able to identify the use of weapons used in both of our products and relate them to one another. The synergy between the use of the weapons amplifies the fear and gore we want all of our products to bring.

The actors face on both the magazine cover and the poster is only a partly shown whist the rest of his face blends in with the dark background. This reflects the mystery which we created in the teaser trailer as his face was not shown at all. The products all work together to build a picture of how the klown may look. They consistently each show a part of the klown without giving away his full identity. Our aimed has been achieved through our the synergy of our three products.

Althought the magazine's background is dark,  half of the klowns face is bright, which reflects the brightness of the trailer.


REBECCA
Promoting our media products were quite simple as we did it all our self through websites such as Facebook and you tube but actually creating a buzz for it was much more challenging. I do feel however that our media products (movie trailer, poster and magazine front cover) works very well together as a promotional package as we managed to maintain brand continuity throughout. 


Personally i used Facebook and Twitter to make people aware of our video ensuring as much people as possible watch it. Many people are now using smart phones so it is very likely that people were viewing our media products on the go on the smaller screens of their phones. This I feel is beneficial to us as people can access it anywhere and are more likely to view them. I do not believe that viewing our products on smart phones will be a problem and i have an iPhone and was able to easily view them and zoom into places without any pix-elation.  



Easy to view our products on the go through Facebook or Youtube! >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>












Our branding i feel also helped and we kept the same sort of theme throughout our products. For example we continuously used the colors black, white and red. Even the killer follows this color scheme with his make up. 
The 'K' in klowns is also iconic and something that can be used as branding for our film. 
The style of our title is also easily recognizable and easy to associate with our film. we had used a ransom type style Font. 


HOALIE

Brand Identity

A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. So for us we had to create a very unique and distinctive Film title/Killer character for our film so that it is easily recognisable by the audience and is referred back to our film. 

Here is our title/logo that we have created to be distinctive for our horror film, This is a Brand identity we have given the film so that if it was seen on the public streets it would be recognised to be our film.

Public advertising is a great opportunity for brand awareness. Buses are a great way of advertising as its very common on the streets of London, pedestrians, people in cars  and also people on the bus will see these advertisement. So by putting it on the side of London buses, The film will be known by the public, Those who are not interested will also know about the film which makes this a form of 'push' advertisement.

Another great way of getting the film recognised is by advertising it on the side of a bus stop shelter. It will be seen by pedestrians and people waiting for the bus. This will be seen by our main target audience, which are students of about 18-24 working class people, They are less likely to own a car so will more likely to take buses, and waiting at the bus stop they will see this and will become interested and may want to watch the film. This will make them very aware of the film title which is our brand we want to get known, this can lead to a word of mouth promotion as this generation uses social networking sites the most. 

Building and Subway billboards are also a way of getting the film brand known. They will be seen by people waiting for the tube or by passing cars/cars stuck in traffic. Because these billboard are large in size they could be seen from a far distance.

So by combining our posters and using a range of advertising methods we could get a great deal of Brand Identity and be known for the type of font used

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Evaluation Q3

BERRY

To gather all my feedback i used social networking sites and video sharing sites. This consisted of youtube, facebook, blackberry messenger and kik messenger by apple.





Youtube was a useful site as when our trailer was uploaded it allowed feedback to be directly given in a comments section below. I found this way to be very different from the rest this was because i didnt have to to go and choose who to get feedback from but i had the luxury of people who i dont know from around the world giving their opinions.

Blackberry messenger and KIK messenger are very similiar, almost the same but just by different companies. Both were useful as they are instant and only required me to 'kik' or 'ping' a contact for their opinion on our work. Both allow you to send photos which made things easier. Last but not least, i used to facebook. This extremely popular social network site camoe in handy. I felt that it was almost youtube and blackberry messenger in one. As just like youtube, you can upload something then comment below and just like blackberry there is an instant message box in the bottom left side.


- Here is the positive feedback recieved about the horror teaser trailer.

From the feedback recieved we can infer that the sound was quite sucessful. The respondents felt that the music complimented our genre. One respondent said that the sound 'created tension' this is very positive feedback as one of the aims of our trailer was to provoke fear and create tension.

One of the youtube comments said 'i would like to see a short film on it now' this type of feedback shows us that our trailer was sucessful as the aim of a trailer is to make people want to watch the whole movie.
Here are some criticisms we recieved about the horror teaser trailer.
From the feedback given we now understand that our lighting could have been darker as this affected our trailer. The viewers felt that that bright lighting reduced the effect of the trailer and prevented it from being as scary as it could have been. The feedback has also told us told as that although the sound was effected it could have been slightly less dramatic as the more dramatic the more surreal our trailer sounds.

 

Poster Feedback
Here is some feedback on our poster from somebody who had a look at it via facebook.
The first thing the respondent said she liked was the non verbal communication displayed. She felt that the 'slight snarl' caused her to want to know his agenda and this created a 'creepy' look. We can also gather that the make up of the 'klown' in our poster has achieved its aim. The respondent said that the make up of our poster resembles the Joker. In the make up stages we used a picture of The Joker as a guide as we felt his trademark make up is recognised, effective and increases the creepiness of his look. We wanted to also do this and from this feedback we understand that we have succeeded.

Magazine Cover Feedback
The feedback on our magazine front cover was very good. The respondent found that the consistency in colour was effective and eye-catching. She said that the colour red immediately reminded her of blood and the use of the 3 lettee S's was quite catchy. Another thing that she said worked well was the font. When writing 'Klowns' we decided to go for  paint-like/dripping font as we felt this would be creepy and would make the title of our horror trailer stand out. Once again, the make up was briefly complimented. However, it was said that the cover could come across quite empty and could have included abit more such as a random colour to grab attention.

 Here are the statistics from our trailer on youtube. Immediately we understand that our trailer has not only been viewed in the UK but has been seen in Japan, Canada and America.


The dominanting sex is females with 71.4% while males at 28.6% which is not a suprise as horror genres are more popular when it comes to females as to males.


The statistics also show us that our trailer is most popular here and in America which is also not a suprise as both countries take interest in the horror genre.


The total amount of views for our trailer currently stands at 200.

On the right is our audience retention. We can see that it is almost stationary and at one level which is a good sign. However, there is a slight increase near the beginning which shows us that the audience may well have fast forwarded it by a few seconds to get to pass the quick introduction and get to the trailer. We see that towards the end the viewing drops slightly then increases again towards the very end.

Hoalie
I have gathered audience feedback by using social networking sites such as Facebook, Youtube and Whatsapp. This is the easiest and fastest way to get feedback as it is instant and can be done at any time.

Here are some of the feedback I got for the Teaser Trailer, Poster and Magazine.


I had posted the 3 items on facebook and left a message saying


"Hey Guys, So for my A2 media project we had to create a Poster and magazine for our Horror teaser trailer. Please Like, Comment and Share. Criticism Welcomed :)"

Some of the comments I received from each product:

"Let them know, also the "klown" needs bigger feet, all clowns have big feet"


"Awesomeness ! :D"


"Why was she walking suspiciously through the woods? has she not seen horror films before? she was asking for trouble"

"Nice :D my only criticism would be that the bars which say 'SPEAKING!' etc are a bit to bright ^^"


"Nicely Done"


"Strong image but the text on the left doesn't look as professional as everything else"


"ooo I like the jokes are over thing =D"


"- Last font dont look too good at the side on the bottom (personally I dont know about the others
-Barcode looks fakee xD like its just cutted off
Other that that its good^^"

"I LIKE the dude very good manic expression!! NIOOCE not too sure about the 'funny...right' though"


"The face is good and the main titleee...but the other fonts are hard to read and not very eyecatching... use more of the space"


"I love the strong clown image (Y)"


"There is a good colour scheme going on, it really gives off a horror clown vibe =)"

"holy moley this reminds me of ophan. make it stop! make it stopp!!"


"this one looks the best the caption up top looks out of place AHAHA"


"Holy Shiet at these pictures =S"


"so sick"


"OMG thats soo damn Freaky O_O"



After collecting and reading all the feedback, overall it was quite positive. However there are things I could improve just by listening to the audience feedback.


Trailer:
After reading the feedback given, I feel that we could have improved by filming at a time that wasn't so bright and sunny because it didn't give off a horror vibe to the audience. Viewers also felt the the trailer was too predicable and they felt that it wasn't scary enough to make them really want to watch more, however they liked the angles, shots and quality of the trailer as if it was quite professionally done.

Magazine:
Overall the film magazine had great reviews, they all thought that it looked very professional. The only really negative comment I got for the magazine was that the strip of colour that was behind the 'Speaking, etc' was too bright so I think that I could have improved by choosing the colours more carefully and also choose the font better, due to the fact that we took photos late for the magazine and poster I had limited time to complete the magazine. 


Poster 1:
Everyone thought the image used for the horizontal poster was very strong 


Poster 2:
Poster 2 was much more effective then poster 1 as the audience found it a lot more scarier. This was because they found that the right eye was out of place and creepy. The mixture of 2 different images created a very distorted image giving a very odd clown vibe of mystery. The only thing that I think could be improved is the quality of the image. 

Jason

Seeing the comments of my trailer on youtube, I have realised that overall my trailer has done well ‘amazing x x x’ someone comments which tells me they must of enjoyed it to an extend where it is not just good it is amazing. Then there is this quite detailed comment which which gives me a strength and weakness, whilst also saying it is really good. In this comment I have been told a strength in the trailer would be that the music compliments the footage which is good to know since next time I will know that it did work well. This comment also tells me a weakness which is in this case the lighting, saying maybe the brightness takes away the scary atmosphere, having this comment is very useful since it can help me improve because next time I will know to shoot it at a different time in the day or maybe edit the lighting. There is another two comments which both say that ther trailer is good ,’this is some good stuff’ which tells me that they enjoyed it so I have achieved my purpose. A comment says that he/she would like to see  a short film on it now therefore giving me the immpression that he/she was engaded through the trailer and wants more.

This is my poster which I have then posted onto Facebook to see the reactions of people. As you can see there are many comments and not one comment is a bad review. I have been told that it looks professional which is very good to hear since I wanted it too look professional. There is a comment that mentions he thought that it was a new film coming out which is overwhelming to hear since hearing this means that the poster must look real. People have mentioned that it is scary, and when creating we wanted the face to scare and shook people into being interested which clearly has effect on these people.

Here using the stats on YouTube I can see when my video is viewed, where it is viewed and other bits of information.  

So here I can see where my video is viewed in the different parts of the world and as I would have thought the most views are in Great Britain where I live.

. And also I can see my views are getting higher as days progress, so this could mean that either it is being shared, or people are becoming more interested.

Rebecca

It was important to get feedback for our products and identify the strengths and weaknesses of the pieces. I personally used two websites to gather peoples opinions from my target audience on my products. I used the social networking site Facebook and the video sharing website Youtube. 

Facebook allows all your friends to comment on the things you upload. So through Facebook i uploaded our teaser trailer, the two posters and the magazine front cover. I put a caption up when uploading my pictures explaining that this was coursework and if people would tell us their opinions, i also mentioned both praise and criticism was welcome. I wanted to get as much feedback as possible so i then sent private messages to all my friends.
This is what my private message said. 

Sorry to bother you but when you get the chance will you please do me a favour.

Basically my group have made 2 horror posters, a magazine cover, and a teaser trailer (There is a Youtube clip) They are all on my wall and we need as many people as possible to comment u can be as critical as you like! as we need as many people as possible to comment on all of them.

This is for my media A2 coursework.

please comment on both the album and the  video below it. 

Here you can see How i posted my products and where people commented.

For our teaser trailer we had a lot of very nice comments complimenting what we had done.However this may be due to the fact the all the comments were from friends and they may have been reluctant to give us constructive criticism. I did receive a couple of comments though telling us what may need to be improved. Of course the lighting was mentioned as this was a big problem for us. It was also mentioned by one girl that maybe we should of shown a bit of the clowns face during the trailer, and one boy said that we had switched between camera angles a bit too much at the beginning.

 Here you can see i uploaded the pictures separately and i asked people to comment just like how i did with the trailer. 
With this however i also asked people to say which of the two posters did they prefer. 
Again we had a lot of good comments. People commented on them saying they were very effective and the clown especially in the 
first poster is quite scary and weird looking.                

These are some of the comments made.  comments made about Poster 1. 


"whoa that's scary. it reminds me of the joker but you guys made this one look even more sad and evil. creepy"


" I like this one the best, I think you should change the font on where is says funny right though!" 

"Really like the effect with the eye but maybe have the lighting more on the eye though, but really good work"

Comments for poster 2

"Not too big of a fun of this one, prefer the other one , the lack of substance works well for the horror genre, but i feel i need a bit more in the poster"

" This the best 1

paranormal activity have made a trilogy using simple posters, nothing wrong with it, less is more"

 "I prefer this one the other one is a little tacker"

Comments on magazine front cover

" Colors compliment the face, maybe more features could be added"

" Excellent lighting on the face, showing only half. Good use of structure, also really like the tag line. Well done :D" 

"Very good face draws you in"

These are only a few of the comments made but as you can see we had both strengths and weaknesses of our product. 

As i uploaded our teaser trailer on Facebook the views also went up on youtube. Youtube is extremely useful in seeing if we have really reached our target audience. 


This here tell us whether male or females watch our trailer more and what age group watches it the most. It seems that girls had watched our trailers the most and that our age group were people aged between 13-24. 
So by following this i feel we have reached our target. However the age range was easy to accomplish as we had an advantage of being young ourselves. All of our friends that we asked to look at our products were of a similar age to us.

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Evaluation Q4

Hoalie

Movie Poster & Movie Magazine Front Cover (Print Production/Advertising)

Before we done our photo shoot for our poster and magazine we had already planned out what we wanted them to look like by doing sketches of them beforehand so that time will not be wasted when we were on set taking the photos.

First of all we started getting the main character (Jason) for the photo shoot ready by doing the make-up and costume for him. While Becky and Berry were in charge of the makeup and costume, I set up the classroom in the appropriate way, making sure the camera was in the correct position and the lights were accurate in order to get high-quality pictures.

The equipment used for the photo shoot were:

·         Canon Eos 400d camera

·         55mm Lens

·         Bowens Gemini Esprit GM 500 Flash

·         60cm Soft Box

When taking the picture for the poster, the lighting was positioned one the right of the model because the type of photo we was aiming for was one that had the left side of the clowns face faded out so that it creates a sense of mystery, by doing this when taking the photo it will involve less work doing the same effect on a computer and will give off more of a natural shadow.

To create a dark low key effect we made sure that the lights were off the classroom which was our location for the photo shoot, we also closed the curtain so that the sunlight did not interfere. Our actor was positioned approximately five meters from the blue screen to prevent big bold shadows.

The image manipulation software mainly used for the creation of the magazine and poster was Adobe Photoshop CS5.5 as this had all the tools necessary to create a professional look magazine and poster. It has tools to edit, cut, manipulate and  change an image, It also has a textbox tool where I can download the appropriate font and install and type directly onto the magazine and poster. Other software such as Adobe Illustrator was not needed as there were no illustrations that we were going to use.

The internet was a great help as I could research different types of magazines and posters that already exists and how I could use this in generating and making our one different so that it stands out among them and make sure that it still fits in with the horror genre. Each film title will have a very different font so its recognisable to the audience and immediately make them remember where it’s from. The website http://www.dafont.com/ was very useful as it had a range of different fonts we could choose from and be sure that we didn’t have the same font as an already existing film title.

It was very important for us to follow health and safety rules during the photo shoot because if we did not a serious accident could have been caused, not only to us but to the other people that may have been in the room at that time. To make sure that we were following the health and safety rules, we were supervised by Mrs Robertson (HRO) who was with us in the room.

The technologies used were mainly provided by the media department and were of all good quality so that we could produce good quality work. There was also a Mac Room that has very high tech computers that had all the software needed to create our magazine and poster. However I felt that I could work better with the newer version of Adobe Photoshop, The Macs only had CS3 so I decided to work on my personal computer which has CS5.5 and has no restriction, so I can add extra brushes and font. The newer version also has more features like gird view so I can view where I position the text and make sure they are in line on the magazine.

Berry
As a group we used blogger to present all our work, from our research to the final product. We presented our work in various forms such as videos, written text, links and images. For example, for things such as audience research we made blackberry messenger snapshots and posted images of them, along with the snapshots were short summaries of what the snapshots showed. For another part of the audience research a short video of the respondent answering questions were made. Using blogger to present our work ensured that all our research was organized and kept neat, understandable and well-presented. Blogger also gives us the opportunity to be creative with things such as the background – which we can design.

The majority of our research was conducted via the internet. This was because we felt the resources on the internet were endless. Google searching popular films and horror magazines always resulted in a variety of outcomes. This meant that when we searched for film posters and magazine covers I could access different posters from all different type of genres and time periods. We could understand the development of technology, make comparisons and birth ideas. We could then copy example magazine covers to use as a guideline for ours and to also use in a personal work such as our textual analysis. The internet itself is easily accessible, interactive and problem-free.

Youtube.com was also extremely useful. We used it in our research, for example when researching ‘teaser trailer captions’ we were able to search on YouTube for popular horror movies with captions, print screen them and then write summaries. YouTube also became very useful when we created a tester trailer as we were able to upload it onto YouTube. Here, our trailer could be watched and commented on. Uploading our own tester trailer meant we could gain positive criticism and feedback. Sharing the video would also be easy as all we would need to do copy and paste the link.

We used YouTube because it is a quick, efficient way of viewing other work, finding examples and sharing our own work. It is very easy to understand and also always provides a variety.

As a group, we used the internet for our target audience research, tutorial, definitions and film research. Firstly, during pre-production we needed to ask a sample of teenagers some questions. I am part of the social networking site, Facebook so I decided to make use of this and the friends I have on this site. Through Facebook I was able to ask a variety of questions via Facebook chat. This was simple, easy and quick. In order to understand the equipment we were using and be able to use it properly we had to research about it. This included finding pictures, and information about each piece of equipment such as the cameras and portable lights. The internet made this research easy as there was a lot of information and pictures available

For our trailer we needed to apply make up on the actors such as cuts, bruises. In the poster and magazine we needed to make our killer look like a ‘Klown’. To ensure our make-up was professional and well done we watched YouTube make up tutorials to make our bruises look realistic and tutorials to make our ‘klown’ make up look horror-like, scary and effective.

 

The growth of media technology has also helped us a lot as without it our research may not have been as easy. Being able to make videos, upload them; access the internet not only on the computer from our phones/iPods. Communicating with each other was also made easy as we could text, email or pin (blackberry services) each other. 

REBECCA

Planning and research ( development and pre production )
Throughout our project we have used a variety of media technologies to help and benefit us. The youth today  have all been brought up in a digital era and we have experienced and interacted with media technologies all our life. Technology convergence has also happened so quickly that we are able to do almost everything in a small compact object. For example phones now are all  converged they allow you to watch and take videos, take pictures, access the internet, read books and newspapers, listen to music etc
This of course benefits us greatly as we can stay in contact with each other and also access our blogger or any other necessary sites from our phone.

The iphone4S is a great example of technology convergence.
It allows you to do almost anything.
Music,
camera,
Internet,
Television,
communication
The list goes on.







The internet has been a very useful tool during the research and planning stages we are able to not only consume media but also to contribute to it. The internet gives us the ability to communicate to others and research things and this was a great advantage for our coursework.

From the start we as a group have been using a Google owned blogging platform, Blogger. Blogger enabled us to regularly post our progress. We used Blogger to post all our research, pre production and post production and everything that contributed to our coursework. The website allowed us not only to post text but to also post images and videos. This made our blogger look much more presentable and it enabled us to show our work and progress, for example posting screen grabs and behind the scene photos shows what we are doing and how far we have come.  Using Blogger helped in many ways to keep us organised and on track, it was also very easy to get instant feedback from our teachers and our peers.

Google was our primary online search engine. It is the most popular search engine and is incredibly easy to use. For me i feel that it produces the best and most relevant results. Google helped tremendously with research and images. Before we had even began planning our trailer we had to research and look into other horror teaser trailers,posters and magazine covers and Google allows to do just that. When searching for horror trailers however we did tend to go straight to Youtube which is a website that allows you to both view and broadcast videos. This gave us access to all types of teaser trailers old and new. Something that was also helpful was the comments left by people on Youtube after every video. This helped us see what sort of teaser trailers people enjoyed and what they didn't so we could avoid doing things that the 'bad' trailers did.
When planning what sort of trailer we were going to do Jason had completed a practice take in his garden so we had a rough idea of what we were aiming for and if our idea worked not just in theory but in practice too .
This was then uploaded to Youtube, again for our advantage people were able to comment and we would work around the comments that were made.

Social networking was a crucial point in our research and planning. We used Facebook, which is one of the most successful social networking site in the world, to help as do audience research . Facebook allowed us to ask questions to our friends through what is called Facebook chat which is an instant messaging chat service. This was very convenient because it is much quicker than simply doing a interview or discussion face to face. Doing a questionnaire over Facebook chat meant we were able to get our answers quickly and they were already there written down for physical evidence. Berry also went further and used her Blackberry phone to do even more audience research. Berry out of the four of us was the only one with a blackberry so she used this to her advantage and used BBM to do the questionnaires with her friends. BBM is a bit like Facebook chat as it is also an instant messaging service but unlike Facebook you do not need to be connected to the internet, so this meant berry was able to do this wherever she was.

Jason

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Video Audience Research - BERRY

Here is some audience research i did. I filmed Fatima and asked her a few quesitons that would help me with the creation of my pieces.

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